Applicants' Personalities

I thought that this was an interesting article because I did not know that some companies out there hire employees that gel with the company surroundings. I always felt that companies hired the best qualified people and that was all that was needed. The "weeding out" that these companies do remind me a lot of college and how most majors do this to make sure they have the very best students. I have never had to really interview or go through the process of "weeding out" for a job. It does comfort me however that there are companies that do not focus strictly on your resume like grades and such. It helps people who are great workers and have people-friendly personality compete with the people who are more academically sound. I have heard from several people including my dad that, the job will teach you a vast majority of what you need to know for it. The academics and resume just get the proverbial "foot in the door." I hope that when it is my time to interview for a job after college, that I can stay strong even if I do not get the first job I interview for. If I do get a job and initially I do not like it, I hope that I can keep my head up and show a great attitude because another job that I am better suited for and like will eventually come around.

Dual Coding Theory

On Monday, we talked about dual coding theory and how it affects what people think and feel about certain things. Marketing by companies is a great why to display dual coding theory in your advertisement. A product is more likely to sell when it is accompanied by something that is appealing to the consumer. The Peyton Manning commercials involve dual coding theory and I think that they work on the viewer. There is one commercial that he does for a cellular phone company in hopes of selling the product. Peyton dresses up like some random guy and plays up his celebrity. Commercials like this work because they grab the viewers attention and convince them "that if Manning uses this product I should to." Viewers deep down know that Manning probably does not use the product, but since he is promoting the product they should buy it. This image stays in the viewers head, and causing them to keep thinking about the product. This is a very effective tool that is used in advertisements everyday. Any type of commercial that has great music, colors, or anything that sort of takes away from the product but also causes the viewer the think about the product, is a great use of dual coding theory.

Group Work

The experience I have had with my group has been one that I have enjoyed. We have had some miscommunication about when we were going to meet. These can avoided by posting when meetings are in enough time that everyone can go to them. Meetings decided at the last minute are very hard to have all the group members attended. Coming up with ideas was something that was very successful for me. For the web site, ideas were constantly flowing in our group. I thought the cohesiveness of my group was the best part about it. We all got along great together so it was easy to work together. I think that for Phase 2 we need to probably have more meetings. We need to focus harder on doing the work faster. Overall, I have enjoyed the time working with my group.