Dual Coding Theory

On Monday, we talked about dual coding theory and how it affects what people think and feel about certain things. Marketing by companies is a great why to display dual coding theory in your advertisement. A product is more likely to sell when it is accompanied by something that is appealing to the consumer. The Peyton Manning commercials involve dual coding theory and I think that they work on the viewer. There is one commercial that he does for a cellular phone company in hopes of selling the product. Peyton dresses up like some random guy and plays up his celebrity. Commercials like this work because they grab the viewers attention and convince them "that if Manning uses this product I should to." Viewers deep down know that Manning probably does not use the product, but since he is promoting the product they should buy it. This image stays in the viewers head, and causing them to keep thinking about the product. This is a very effective tool that is used in advertisements everyday. Any type of commercial that has great music, colors, or anything that sort of takes away from the product but also causes the viewer the think about the product, is a great use of dual coding theory.